About Us

The Sisters host over 100 years of combined experience across a diverse range of expertise.

Finding the best-fit integrated communications, storytelling and creative marketing solutions is what we are passionate about. Our ultimate goal is designing bespoke strategies, programmes and campaigns where we shine the light on your business super power, allowing your business to thrive.

He Tāngata | Our People

Challen Wilson | Director

15-years experience in strategic communications and integrated marketing across a wide range of industry sectors.

Principal expertise:

  • Strategic partnerships
  • Strategic planning and implementation
  • Relationship management
  • Political acumen
  • PR and media relations
  • Creative strategist and storyteller

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Asma Bashir | Principal Consultant

Principal expertise:

  • Intercultural communication and facilitation
  • Community engagement
  • Managing Diversity
  • Public sector management
  • Holistic coaching and facilitation that leads to meaningful and sustainable change

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Matawai Winiata | Consultant – Te Ao Māori Specialist

Principal expertise:

  • Copywriting for Te Reo Māori
  • Content production with a kaupapa Māori focus
  • Cultural advice in te reo me ōna tikanga
  • Delivery support of cultural competency programmes

View Matawai’s Full Bio

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Kerryne Edward | Project Assistant

Expertise:

  • Project co-ordination
  • Tactical social media delivery
  • Oversight and maintenance of administrative activities
  • Time management
  • Being organised

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Ā mātou mahi | What can The Sisters offer you?

Ngā Mātāpono | Our Values

Rangatiratanga | Integrity

We weave in and out of each other’s stories, leading with authenticity we bring cohesion, as the flax becomes the kete, our work together is transformative.

Whakawhirinaki | Trust

Sunrise allows us to see new potential. In daily life, working with people we can depend on gives us freedom to enhance the vision together.

Ukauka | Sustainability

Acting in accordance with the rhythms of nature allows us to be successful. We understand there are times to plant and times to harvest, balance and relationships are key.

Kotahitanga | Inclusivity

Within the collective creativity thrives, nourishing both social and economic dimensions.